SERVICES
Editorial photography and art direction for brands with a point of view. Fraiche Photography creates polished, story-driven imagery for clients in Asheville and nationwide—from campaign concepts through final image delivery and licensing.
CAMPAIGNS & BRAND STORYTELLING
Creative direction and photography for advertising campaigns, seasonal launches, branded editorials, social content, and visual libraries built to work across print and digital platforms.
FOOD, BEVERAGE & HOSPITALITY
Menu and restaurant photography, chef portraits, cocktails, packaged goods, interiors, guest experience, and destination imagery for restaurants, hotels, makers, and hospitality groups.
LUXURY JEWELRY, PRODUCT &
E-COMMERCE
Editorial still life, on-figure, clean-background, detail, and campaign photography for fine jewelry, accessories, beauty, and design-led products. Image sets can be tailored for e-commerce product pages, catalogs, advertising, and social launches.
PRODUCTION, LICENSING & USAGE
Pre-production, shot planning, art direction, location and talent coordination, post-production, and usage licensing. Asheville-based and available for productions nationwide.
SELECTED ASSIGNMENTS
Campaigns • Menus • Product Launches • Restaurant Imagery • Hospitality Interiors • Jewelry Editorials • E-commerce Product Imagery • Brand Libraries • Licensing